TAKE ME THERE

TRD PRO SERIES

Go way, way, way off-road

Show the off-road who’s boss

Let’s keep pushing the limits. When the dirt calls, the TRD Pro Series brings the toughness you need to rule the off-road. The king-size Tundra TRD Pro is as comfortable climbing volcanoes as it is towing your boat.  4Runner TRD Pro is built to claw through challenging terrain and help you explore those places not found on a map. And the Tacoma TRD Pro brings the action to even the coldest, most remote corners of the Earth. Each rig has got the same proven engineering that’s won races and fueled adventures all over the globe, so, yeah, they can handle your local trails. Let’s get dirty. Rising from the Desert The TRD Pro Series arises from Toyota’s storied off-road racing heritage, with numerous victories in the grueling Baja 500 and 1000 endurance races.  Born from this experience in the desert, Toyota’s terrain-conquering vehicles will help serious off-roaders go places they never dreamed possible. Serious Specs for Serious Off-Roaders The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit. Street Cred On and Off-Road The TRD Pro Series is the most-advanced yet in a long line of TRD packages for Toyota trucks that dates back to 1998 when the first Off-Road package was introduced for Tacoma.  February 06, 2014 - Toyota Press Release  
The Mountains Are Calling   
2017 ATR Registration CLOSED
The “Appalachian Toyota Round-Up”, (also known as ATR) is the largest annual gathering of Toyota off-road enthusiast on the East Coast.  This annual event is held every Labor Day Weekend at WindRock Park, the world’s largest privately owned OHV area.  This family friendly event is the perfect opportunity to meet other off- roaders from around the country while enjoying the mountains of East Tennessee.  Attendees will enjoy three days and three nights of great food, entertainment, and off-roading on over 72,000 acres of the most beautiful terrain imaginable. The event hosts; nightly gatherings, catered food, live entertainment, amazing door and raffle prizes, and the chance to build lasting friendships with others in the off-roading community, this is truly an event you don’t want to miss.  Appalachian Toyota Round-Up is proud to be a “Park Partnered” event at WindRock Park. We hope to see all of you Labor Day weekend 2017!!!

Need a new attitude, then get up in altitude!

Come see what everyone is talking about and join several hundred like minded friends.

© 2017 Appalachian Toyota Round-Up, ATR, ATR ARMY, All Rights Reserved
Get your official Appalachian Toyota Round-Up Gear
Welcome Toyota Off-Road Enthusiast

HORIZONS UNLIMITED: CHOICES

THREE TRD PRO SERIES MODELS: TUNDRA, TACOMA & 4RUNNER

If you love off-roading, then the TRD Pro Series trucks are for you. The TRD Pro equipment is not just a package, it’s a lifestyle. For over 35 years, Toyota Racing Development has been a major force in motorsports, racking up numerous off-road racing victories in the grueling Baja 500 and Baja 1000. Now, born from the lessons learned in the Mexican desert, Toyota is offering the TRD Pro Series Tundra, Tacoma and 4Runner. Each of these terrain-conquering trucks comes fully equipped with the TRD hardware that helps serious off-roaders go places they never dreamed possible. These are the most adventurous TRD production models offered so far (or to date): An amazing mix of TRD engineering and head-turning style, all in a turn-key model that you can drive off the lot and straight into the dirt. Plus, because they’re from Toyota and TRD, you know that every component has been designed and built for optimum durability. So if you’re looking for a new truck that turns heads as quickly as it climbs hills, look no further than the TRD Pro Series Tundra, Tacoma and 4Runner.
Event news & special announcements are made on our Facebook Page
100% of the proceeds from these items go directly to charity! The Appalachian Toyota Round-Up is an annual charitable event, each year we select a worthy off-road foundation to be out charity benefactor.  We select foundations that support the off-road community by promoting; proper education of OHV use on public and private lands, proper education on trail conservation and sustainability, and proper education of OHV safety and driver responsibility.  Our goal is to protect the future of off-roading through driver and passenger education in the OHV community. Items: ATR ARMY Patch Appalachian Toyota Round-Up Event Patch Quality full color embroidered patches with Velcro hook backing. These patches are available to anyone, even if you’re not attending the event.  Patches can be shipped at time of order or you can pick them up at registration check-in during the event. “For a limited time only” Available for purchase until July 31st,2017 ATR ARMY T-shirts & Hooded Sweatshirts These are only available in black.  Don’t miss out on this limited run of apparel. Please click here to be taken to our store.
MEMBER
MEMBER
PARTNER
MEMBER
MEMBER
PARTNER
Use #ATRArmy2017
Our gear store will be closed while we prepare for the 2017 Event!
The “Appalachian Toyota Round-Up”, (also known as ATR) is the largest annual gathering of Toyota off-road enthusiast on the East Coast.  This annual event is held every Labor Day Weekend at WindRock Park, the world’s largest privately owned OHV area.  This family friendly event is the perfect opportunity to meet other off-roaders from around the country while enjoying the mountains of East Tennessee.  Attendees will enjoy three days and three nights of great food, entertainment, and off-roading on over 72,000 acres of the most beautiful terrain imaginable. The event hosts; nightly gatherings, catered food, live entertainment, amazing door and raffle prizes, and the chance to build lasting friendships with others in the off-roading community, this is truly an event you don’t want to miss.  Appalachian Toyota Round-Up is proud to be a “Park Partnered” event at WindRock Park. We hope to see all of you Labor Day weekend 2017!!!

Need a new attitude,

then get up in altitude!

Come see what everyone is talking

about and join several hundred like

minded friends.

TRD Pro Series

Go way, way, way off-road

Show the off-road who’s

boss

Let’s keep pushing the limits. When the dirt calls, the TRD Pro Series brings the toughness you need to rule the off- road. The king-size Tundra TRD Pro is as comfortable climbing volcanoes as it is towing your boat.  4Runner TRD Pro is built to claw through challenging terrain and help you explore those places not found on a map. And the Tacoma TRD Pro brings the action to even the coldest, most remote corners of the Earth. Each rig has got the same proven engineering that’s won races and fueled adventures all over the globe, so, yeah, they can handle your local trails. Let’s get dirty. Rising from the Desert The TRD Pro Series arises from Toyota’s storied off-road racing heritage, with numerous victories in the grueling Baja 500 and 1000 endurance races.  Born from this experience in the desert, Toyota’s terrain-conquering vehicles will help serious off-roaders go places they never dreamed possible. Serious Specs for Serious Off-Roaders The new factory-installed TRD Pro Series is aimed squarely at extreme off- roading enthusiasts who push their trucks and SUVs to the limit. Street Cred On and Off-Road The TRD Pro Series is the most- advanced yet in a long line of TRD packages for Toyota trucks that dates back to 1998 when the first Off-Road package was introduced for Tacoma.  February 06, 2014 - Toyota Press Release  

© 2017 Appalachian Toyota Round-Up, ATR, ATR Army, All Rights Reserved

Get your official Appalachian Toyota Round-Up gear!
2017 ATR Registration CLOSED
Welcome Toyota Off-Road Enthusiast
TAKE ME THERE
The Mountains Are Calling
Event news & special announcements are made on our Facebook Page

HORIZONS

UNLIMITED: CHOICES

THREE TRD PRO SERIES MODELS: TUNDRA,

TACOMA & 4RUNNER

If you love off-roading, then the TRD Pro Series trucks are for you. The TRD Pro equipment is not just a package, it’s a lifestyle. For over 35 years, Toyota Racing Development has been a major force in motorsports, racking up numerous off-road racing victories in the grueling Baja 500 and Baja 1000. Now, born from the lessons learned in the Mexican desert, Toyota is offering the TRD Pro Series Tundra, Tacoma and 4Runner. Each of these terrain-conquering trucks comes fully equipped with the TRD hardware that helps serious off-roaders go places they never dreamed possible. These are the most adventurous TRD production models offered so far (or to date): An amazing mix of TRD engineering and head-turning style, all in a turn-key model that you can drive off the lot and straight into the dirt. Plus, because they’re from Toyota and TRD, you know that every component has been designed and built for optimum durability. So if you’re looking for a new truck that turns heads as quickly as it climbs hills, look no further than the TRD Pro Series Tundra, Tacoma and 4Runner.
100% of the proceeds from these items go directly to charity! The Appalachian Toyota Round-Up is an annual charitable event, each year we select a worthy off-road foundation to be out charity benefactor.  We select foundations that support the off-road community by promoting; proper education of OHV use on public and private lands, proper education on trail conservation and sustainability, and proper education of OHV safety and driver responsibility.  Our goal is to protect the future of off-roading through driver and passenger education in the OHV community. Items: ATR ARMY Patch Appalachian Toyota Round-Up Event Patch Quality full color embroidered patches with Velcro hook backing. These patches are available to anyone, even if you’re not attending the event.  Patches can be shipped at time of order or you can pick them up at registration check- in during the event. “For a limited time only” Available for purchase until July 31ST,2017 ATR ARMY T-shirts & Hooded Sweatshirts These are only available in black.  Don’t miss out on this limited run of apparel. Please click here to be taken to our store.
MEMBER
MEMBER
PARTNER
MEMBER
MEMBER
PARTNER
Our gear store will be closed while we prepare for the 2017 Event!
ATR2017
ATR2017